The Brook & The Blueridge is a restaurant that provides southern hospitality with a modern and cool atmosphere, aimed towards young professionals in the Downtown Winston Salem area. I competed in a small group of three to create a branding identity that would emulate a classy, Southern feel. For this branding project, I chose to include products, like a cork napkin ring and wooden menu, that would help the emphasize that this restaurant is more than just any regular sandwich shop.